Salesforce offers a marketing automation platform that enables marketers to monitor and analyze customer journeys. It provides a drag-and-drop interface to measure customer engagements and deliver a series of activities to guide customers throughout their journey. It delivers all customer information to predict customer’s current needs and puts them on the right path to meet their requirements. The solution extracts data from all the customer touchpoints, including email, push notifications, SMS, advertisements, apps, and the web to monitor customers’ sales activities and guide them according to their needs. The Audience Builder helps the marketer to collect data from multiple sources, such as service cloud, sales cloud, web analytics, and offline data, and in building a single view for every customer.
Key Features
- Professionals can gather all of their customer data from multiple sources based on qualities, browsing behaviours, and buying history to shape tailored messaging.
- Users can repeatedly regulate customers’ paths based on their existing and foreseen behaviour.
- Users can also get lay out visual customer journeys, simple or difficult, for reference and revision.
- They can also converse flawlessly across email, SMS, push notifications, ads, and web landing pages, and apps so the customers get the correct information, wherever they are.
- Professionals can combine marketing, commerce, sales, and service in the overall customer journey to grow engagement and satisfaction.
- They can set and keep automated journey logic for customer engagement, decisions, accidental journey splits, and content tests, so they are ready for everything.
- The users can use reporting to act appropriately on performance and changing trends.
Journey Builder Pricing
- Journey Builder Pricing for the Basic - Starting at $ 400 org/USD/month (billed yearly)
- Salesforce Journey Builder Pricing for Pro - Starting at $ 1,250 org/USD/month (billed yearly)
- Journey Builder Pricing for Corporate– Starting at $ 3,750 org/USD/month (billed yearly)
- Journey Builder Pricing for Enterprise – Quote based
Salesforce Demo
Users can schedule a demo with Salesforce and get consultation about their requirements.