IBM CORPORATION in Customer Journey Analytics Software
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Summary
IBM Watson Customer Experience analytics, which is now Acoustic Experience Analytics enables marketers to visualize and analyse each customer’s journey across multiple touchpoints. Acoustic Experience Analytics is an AI-powered behavioural analytics product that facilitates marketers and application proprietors to design a digital world customers can’t wait to use. It helps them understand how customers interact with brands, so that they can create the easiest and optimal journey for their customers, which can increase the revenue, and bring customer satisfaction and brand loyalty. The software also allows marketers to monitor customers’ activities on each touchpoint and its impact of conversion in another touchpoint.
Acoustic Experience Analytics helps users in:
- Assessing customer behaviour and enhances the digital channels by envisioning web and mobile communications.
- Using AI to solve rejection. Acoustic Experience Analytics notifies professionals about customer issues in their digital world and helps professionals in quantifying business impact so they can highlight fixes.
- Saving time and acting with AI-powered anomaly detection. It also helps users in capitalizing on opportunities and instantly correct failures.
- In enhancing problem resolution speed and reducing call-time in call centres for more lucrative and effective customer service.
- Blocking and protecting sensitive data. The company helps in enabling compliance with applicable regulations like GDPR.
Acoustic Experience Analytics Pricing
Acoustic Experience Analytics Pricing suits every stage of customer journey analytics implementation. Acoustic Experience Analytics pricing is not published on the company website.
Acoustic Experience Analytics Demo
Users can schedule a demo with Acoustic and get consultation about their requirements.
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IBM CORPORATION Presence in
Customer Journey Analytics Software
IBM has been a distinguished global provider of analytical and cloud computing solutions and has a strong presence in several verticals. The company has a direct presence in North America; Latin America; APAC; and Europe, Middle East, and Africa (EMEA). IBM offers its analytics products through its separate division, namely, Watson, to meet the requirements of its analytics users. The company focuses on providing quality services to its customers by enhancing its sales and delivery channel. In addition, it implements customer-centric skills and specialized practices. These practices help companies to deliver value and build an extensive optimized partner ecosystem to transform the business processes of its customers. IBM is associated with various partners and resellers, including Mainline Information Systems, Prolifics, and Tata Consultancy Services. The company keeps investing in R&D activities to strengthen its product portfolio and meet the customer’s requirements. For instance, in 2017, IBM invested 7.2% of its revenue in R&D activities. Furthermore, in July 2016, it introduced new features and enhancements to its Digital Analytics platform, including standard workspaces organization. Similarly, the company provides various support services, such as education support, IBM training, customer support, sales support, and technical support to help its clients resolve product-related queries. Further, as a part of its inorganic strategies, IBM has partnered and collaborated with various companies. For instance, IBM collaborated with Siemens AG to integrate IBM’s Watson analytics, which is powered with Cognos, into MindSphere, a cloud-based Siemens operating system for IoT. With this collaboration, IBM can expand its Watson’s expertise using the cloud.
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