Engagecx helps organizations in gaining precise insights into the on-site behavior of customers. It provides Closed-loop Customer Engagement, wherein it offers features like Cross-channel Journey Stitching, Real-time Engagement, Occasion Marketing, and Localized Personalization. The company has also developed a chatbot called 'Max', which empowers organizations to deliver better customer experience. The chatbot identifies customers and notifies their presence. It also provides a unique Engagement Scorecard that helps companies to be updated on the latest customer activity.