SAS Cognitive Analytics Reviews & Details

SAS is one of the global leaders in cloud and analytics. With huge investments in these areas, SAS has acquired a strong position in the analytics domain. It continues to expand its presence in the cognitive analytics market by building its data mining and machine learning capabilities. With a wide reach across various industries, including retail, energy, automobile, cybersecurity, eCommerce, and customer service, the company caters to a diverse set of business requirements changing from industry to industry, organizations, and business functions through its comprehensive analytics portfolio. SAS invests a large portion of its revenue in R&D and has increased its R&D expenditure in the recent 3 years, from 2014 to 2016. The R&D expenditure in 2016 amounted to 26% of the total revenue. In the cognitive analytics market, SAS maintains its position by expanding its offerings through organic strategies, which include new product launches and product developments. These strategies have also helped the company in driving the adoption of its existing product portfolio and expanding into untapped markets through its extensive partner network.