Splunk Clickstream Analytics solution identifies new launched products and pages and monitors the site conversions. The use cases show that correlation of IT operations data and clickstream data has facilitated improved site uptime and lead to enhanced user experience and higher revenue. Further, in order to serve better customer experience, it provides insights by combining the data generated through client and server in real-time. It also helps in solving customer issues related to the website, mobile, and multi-channel analytics, and improve the data of Customer Relationship Management (CRM).