Real-time streaming facilitated by the Azure ClickStream Analytics can be deployed in several mission-critical use-cases such as personalized, real-time stock-trading analysis and alerts in financial institutions and services; real-time fraud detection; data and identity protection services; reliable ingestion and analysis of data generated by sensors and actuators embedded in physical objects (IoT); web clickstream analytics; and Customer Relationship Management (CRM) applications issuing alerts when the quality of customer experience within a time frame is degraded. The key benefits delivered by the cloud-based managed services are ease of use, scalability, and low cost.