FACEBOOK in Bot Services
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79 Buyers Negotiating
Summary
Facebook launched the Messenger Platform v2.1 for developers, which has a range of features,
including built-in NLP, handover protocol, analytics, customer matching, discovers bots, chatbot API, chat
extensions, and account linking. The built-in NLP functionality automatically detects the intent of the user
from text messages. In addition, Facebook also provides platform design kits for bot development, sends
and receives APIs, messenger ads, graph templates for bots, and provides a discover tab for bot search
and chat extensions for user interactions. Furthermore, Facebook has introduced Bot Engine, a
conversational AI tool, which is powered by the machine learning technique. The Bot Engine predicts the
next action of the users from their conversation history. In order to make bots more interactive, developers
can feed conversational dialogues in the form of stories into the Bot Engine.
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FACEBOOK Presence in
Bot Platform Software
Facebook is one of prominent players in the bot services market. The company offers bot frameworks for
developers to build and develop bots for enterprises. In addition, in April 2016, the company announced
that enterprises can deploy their bots on its messenger platform, which creates huge opportunities for
enterprises to communicate with their customers easily. Facebook has added a functionality called the
referral program for bot search in its messenger, wherein users can discover specific bots. As part of its
inorganic strategy, Facebook has acquired Wit.ai, an NLP platform provider. With this acquisition, the
company has developed Bot Engine, a conversational AI tool and Facebook M, a personal assistant in
messenger. Using the Bot Engine, developers can develop more intelligent bots for better customer
experience. In addition, Facebook has upgraded its messenger platform, called messenger platform v2.0.
The upgraded messenger platform features a discover tab for finding bots, chat extensions, and
parametric messenger codes. It also has a platform design kit, which helps developers in designing bots.
Facebook has adopted strategy of product enhancement to compete with other bot framework providers,
such as Microsoft, Google, and IBM. The company has a presence in the Americas, Europe, APAC, and
MEA. In 2016, Facebook invested around USD 5.92 billion in R&D to become the frontrunner in advanced
technologies, such as AI, AR, and VR. Facebook allows enterprises to deploy bots on its messenger, but not
on WhatsApp.
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Company Size :
Enterprise
SME
Startup
