Informatica’s data masking solutions let organizations de-identify and desensitize data for reporting, analytics, and mission-critical applications to counter privacy and regulatory concerns. In addition to encryption, data masking secures data in use by the organization for customer and operational applications. It enables to accelerate regulatory compliance by offering a precise understanding of risk based on data residency, proliferation, protection, and usage across systems, departments, roles, and geographies. Data-centric security provides a risk-based analysis of regulated data and protects the data itself—rather than just the endpoints, networks, and applications it moves between—allowing users to discover, classify, analyze, and protect your data at any given moment.