Braiq has a unique technology platform that enables the AV to look inward and sense the cognitive and emotional state of the passenger(s) through in-cabin sensors (e.g. camera, EEG, heart-rate monitor)
That data is used to tailor the cars driving behavior to match user preferences, increasing user comfort and trust in AVs
They specialise in R&D expertise in human-machine interaction, brain-computer interfaces and a history of working on advanced R&D projects for agencies such as DARPA and ARL