SAP SE in Artificial Intelligence in Retail

The company offers a real-time retail platform that helps retailers generate substantial insights into customer behavior, forecast demand, and manage inventory. The platform also offers personalized, omnichannel services which contribute to higher customer engagement.SAP also offers SAP S/4HANA, an intelligent ERP suite built specifically for in-memory computing. The ERP suite helps enterprises with big data, IoT devices, business networks, and customer data in achieving a competitive market advantage. Witnessing the recent buzz in retail marketing, SAP came up with a brand new solution that is intended to enhance demand forecasting and capitalize on promotion and assortment effectiveness for retailers.