SAMSUNG in Artificial Intelligence in Retail

Samsung helps tailor the customer experience within a holistic omnichannel strategy. Samsung helps in making effective marketing decisions and enhancing store management based on the objective analysis of customer behavior. Nexshop behavior Sensing collects and analyses data from in-store customers and their preferences. Retailers can allocate staff more strategically and confirm the effectiveness of marketing efforts. Samsung gives retailers analytics tools to tailor product mix, promotions, store layouts and the sales process to target customers. In-store shoppers can enjoy convenient shopping experiences while retailers get the tools they need to boost efficiency, delivering marketing content in real time.