IBM CORPORATION in Artificial Intelligence in Retail

Watson API’s into online shopping experience can deliver personalized advice on clothing with natural language.IBM is also progressing in the market by providing AI solutionnot only in online retail but also in brick-and-mortar retail stores. Macy, a tradition brick-and-mortar retailer, has been investing in omnichannel and online merchandising and using Watson’s capability in Macy’sOn Call app with location-based software. The app allows shoppers to locate specific clothing brand within the store without wasting their time in running around the store.IBM Watson features allows detection of communication tones in chatbot and customer service conversations. It can identify emotions from emoji, slang, and emoticons to understand seven emotions of the user such as politeness, satisfaction, sadness, frustration, excitement, impoliteness, and sympathy.