GOOGLE Cloud Platform Presence in
AI in Fintech Solutions
Google is one of the important players in the AI in Fintech market. To grow its presence in the market, the
company is majorly focusing on acquiring AI-based startups, namely, DNNresarch, DeepMindTechnologies,
Moodstcok, HalliLabs, and Api.ai. Additionally, the company has increased its R&D expenditure toward the
deep learning technology development. Apart from the acquisitions, the company is continuously working
on new product launches and product enhancements. For instance, the company, in April 2016, launched
Goals in the Google calendar, which applies machine learning to help users with managing the time.
Additionally, the company announced its offering, Google Cloud Video Intelligence API as well as cloud
machine learning updates. Along with that, the company disclosed its second-generation Tensor Processor
Unit (TPU). Furthermore, it is also focusing on the transformation of the mobile-first world to the AI-first
world. In the transformation process, the company is adding deep learning, machine learning, and
computer visions to all its products. Moreover, the company has a range offerings, such as the Financial
Time Series using BigQuery, to cater to the BFSI services and help with analyzing large amounts of data.
Additionally, its Cloud Bigtable Schema Design for Time Series Data helps analyze trends in data to make
predictions. Apart from this, the company has created a new venture fund that is focused on investing in
machine learning and AI companies. Additionally, the company formed a partnership with major tech
giants, such Facebook, Amazon, IBM, and Microsoft, to carry out research and promote the best practices.