The underfloor heating (UFH) system is a central heating system that controls the indoor climate for thermal comfort using the principle of conduction, radiation, and convection. The underfloor heating market includes hydronic and electric underfloor heating systems. Hydronic UFH systems rely on hot water for in-floor heating, whereas electric underfloor heating systems use electricity for its operation. The underfloor heating system has many advantages over radiator heating systems and has become a viable method of space heating."

Visionary leaders are the leading market players in terms of product portfolio, geographic reach, innovative technologies, and adoption of growth strategies. The SWIR market is moderately dominated by the players covering a major share of the market. These players have a broad product portfolio that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and well-established brand equity.

Dynamic differentiators are established vendors with very strong business strategies. However, they have a weaker product portfolio. They generally focus on a specific type of technology related to the product. There are many companies in the underfloor heating market that largely depend on their competitive R&D. These players have established business channels and required resources but offer less competitive products compared to visionary leaders.

Innovators demonstrate substantial product innovations compared to their competitors. They have a highly focused product portfolio. However, they do not have very strong growth strategies for their overall business. New players can make steady profits even if there is a high demand for innovative underfloor heating systems.

Emerging companies have niche offerings and are starting to gain their positions in the market. They do not have very strong business strategies compared to other established vendors. They can be new or old entrants in the market and may require some more time before gaining significant traction in the market.