A total station is an electronic surveying equipment that is used to measure horizontal, vertical, and sloping distances in surveying and construction engineering. The device is integrated with electronic distance measurement (EDM), microprocessor, battery, laser plummet, LCD display, and storage system. The data collected and processed in a total station is displayed on to computers for further processing. Total stations are mainly used by land surveyors, engineers for angle measurement, distance measurement, and coordinate measurement. "

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and adoption of growth strategies. These players have a broad portfolio of products that caters to most regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and well-established brand equity.

There have been many companies in the total station market since the past decade that are largely dependent on their competitive R&D activities. These companies are established vendors with very strong business strategies. However, they have a weak service portfolio and depend on a specific type of technology related to the product. Most of the dynamic players are classified under tier 2 and tier 3 companies, which have presence in various regions globally.

The total station market is moderately dependent on innovators as low-to-moderate capital investments are required, and it is not very difficult for new players to enter this market. Innovators have substantial product innovations and a focused service portfolio. Even there is a high demand for these products; new players can make steady profits.

Even though the total station market poses a moderate threat to new entrants in establishing their footprint, there are many new players that are providing total stations to diverse groups globally. This has been possible because of the large network of suppliers, system integrators, end users, and manufacturers that lead to an evolution of new players. These players do not have strong business strategies as compared with the visionary leaders.