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SONY CORP
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SONY CORP
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Tokyo, Japan
1946
$50BN to $100BN
Enterprise
81
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86 Buyers Negotiating
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Strengths
+6
Unique Selling Proposition (USP) of product offered
+5
Variants of products and services as per different applications
+11
Breadth and Depth of Product Offerings
+14
Focus on Product Innovation
+12
Product Differentiation and Impact on Customer Value
+13
Product Features and Functionality
+8
Total R&D spend & its % for this particular product & services
+7
Expandability of product and service across different applications
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