Variants of products and services as per different applications
+9
Breadth and Depth of Product Offerings
+14
Total R&D spend & its % for this particular product & services
+12
Focus on Product Innovation
+11
Product Differentiation and Impact on Customer Value
+10
Product Features and Functionality
+12
Expandability of product and service across different applications
+13
Unique Selling Proposition (USP) of product offered
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RAPTOR PHOTONICS LIMITED Presence in
Shortwave Infrared (SWIR) Technology
Raptor Photonics has a strong network of distributors in regions including North America, South America, Europe, and APAC. Additionally, the company is focusing on increasing its presence in the Middle East by increasing its distribution network. In April 2017, the company appointed New Road Agencies Ltd. (Israel) as its new distributor for its scientific cameras in Israel. The company also stresses on the partnership strategy for expanding the application areas of its products. For instance, in October 2012, the company entered into a partnership with CINOGY, a Germany-based manufacturer of laser beam profiling systems, for marketing its Visible SWIR camera “OW1.7-VS-CL-320†having applications in beam profiling.
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