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ATMEL CORPORATION
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ATMEL CORPORATION
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Chandler, Arizona, US
1989
$1BN to $5BN
Enterprise
72
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87 Buyers Negotiating
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Strengths
+8
Unique Selling Proposition (USP) of product offered
+10
Product Differentiation and Impact on Customer Value
+7
Total R&D spend & its % for this particular product & services
+6
Expandability of product and service across different applications
+7
Breadth and Depth of Product Offerings
+9
Focus on Product Innovation
+8
Product Features and Functionality
+5
Variants of products and services as per different applications
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