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ZTE CORPORATION
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Guangdong, China
1985
$11MN to $50MN
Enterprise
42
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79 Buyers Negotiating
Product Overview
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Strengths
+14
Product Branding
+14
Unique Selling Proposition (USP) of product offered
+5
Product Differentiation and Impact on Customer Value
+11
Variants of products and services as per different applications
+12
Breadth and Depth of Product Offerings
+13
Focus on Product Innovation
+13
Target audience and positioning of product & services
+12
Total R&D spend & its % for this particular product & services
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