Unique Selling Proposition (USP) of product offered
+12
Breadth and Depth of Product Offerings
+14
Product Branding
+5
Product Differentiation and Impact on Customer Value
+13
Target audience and positioning of product & services
+12
Total R&D spend & its % for this particular product & services
+13
Focus on Product Innovation
+11
Variants of products and services as per different applications
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GENERAL DYNAMICS CORPORATION Presence in
Public Safety LTE
General Dynamics operates in four segments—aerospace, combat systems, information systems and technology, and marine systems. The company public safety LTE business falls under the information systems and technology segment. The segment accounted for a share of ~29% of the total revenue. The company provides end-to-end solutions to cater to the needs of all public safety applications. It has been rated medium on geographic footprint parameter as it generates ~77% revenue by selling products and services in North America. The company was moderately active with product and service launches and hence it has been rated medium on the effectiveness of organic growth strategy scale.
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