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CISCO SYSTEMS INC
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California, USA
1984
$10BN to $50BN
Enterprise
91
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74 Buyers Negotiating
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Strengths
+14
Product Branding
+5
Product Differentiation and Impact on Customer Value
+13
Target audience and positioning of product & services
+12
Breadth and Depth of Product Offerings
+14
Unique Selling Proposition (USP) of product offered
+13
Focus on Product Innovation
+12
Total R&D spend & its % for this particular product & services
+11
Variants of products and services as per different applications
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