TI’s revenue continues to come from a diverse base of thousands of applications, which helps it to avoid dependence on a single market, customer, or product. The company continued to perform well in 2016, focusing on Analog and Embedded Processing. Texas Instruments is continuously engaged in researching and upgrading its product portfolio. The company’s broad product offering in motor controlling devices enables it to hold a strong position in the market. Source: Company Website and MarketsandMarkets Analysis Texas Instruments is equipped with a strong sales and distribution channel. The company’s microcontrollers used in motor management and control devices have a good industry coverage and geographical reach due to the sales offices located globally. The company has partnered with small and medium enterprise to distribute its product, companies such as Digi-Key, Avnet, Silica, Mouser Electronics, and Yosun are the major distributors of Texas Instrument.