GE aims to achieve a competitive advantage by developing new and innovative products. The company has strong R&D capabilities and undertakes substantial investments in developing products. It has launched several new products spanning electrical distribution, motor protection, generator protection, and utilities. This series of new product launches has helped the company retain its share in the existing market and has also enabled it to increase its market penetration. The company is also expected to achieve further growth through acquisitions in emerging markets such as China. Source: Company Website and MarketsandMarkets Analysis