The company’s reliance on third-party manufacturers for a considerable amount of production may be viewed as a drawback. It has a broad product offering and worldwide distribution channels. The paradigm shift in industries toward the deployment of permanent magnet motors over standard induction motors is creating the need for higher efficiency and more flexible algorithms for the motors. Analog Devices has started promoting its motor controllers that are capable of handling different types of motors. The company’s brand recognition has helped it achieve a superior competitive level compared to other motor controller manufacturers. It has started spending on R&D, undertaking consistent research on motor management and control devices. Source: Company Website and MarketsandMarkets Analysis