Product Differentiation and Impact on Customer Value
+10
Product Features and Functionality
+13
Variants of products and services as per different applications
+6
Unique Selling Proposition (USP) of product offered
+5
Total R&D spend & its % for this particular product & services
+14
Expandability of product and service across different applications
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URBAN AIRSHIP Presence in
Mobile Engagement Solutions
In the mobile engagement automation market, the company has wide geographic presence. It has a moderate distribution network compared with other leading players in this market. It focuses on expansions and mergers other than partnerships in this market. For instance, in October 2014, Urban Airship (US) partnered with Gimbal (US) to combine their expertise and solutions to increase the number of marketers and bring physical and digital experiences together by allowing highly relevant, context-driven messages.
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