Expandability of product and service across different applications
+13
Variants of products and services as per different applications
+9
Breadth and Depth of Product Offerings
+12
Product Differentiation and Impact on Customer Value
+10
Product Features and Functionality
+11
Focus on Product Innovation
+5
Total R&D spend & its % for this particular product & services
+6
Unique Selling Proposition (USP) of product offered
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TAPJOY Presence in
Mobile Engagement Solutions
The company mainly operates in San Francisco, Boston, Chicago, Los Angeles, New York, London, Beijing, Tokyo, and Seoul. It largely focuses on partnerships to sustain its competitive position in this market. For instance, in June 2017, Tapjoy (US) partnered with Atari (US) to provide premium rewarded advertisements for RollerCoaster Tycoon Touch and other mobile games to Atari. This partnership helped Tapjoy become one of the first providers of rewarded advertisements in Atari’s mobile games. The company has a moderate distribution network in the Middle East and Africa.
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Company Size :
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SME
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