Unique Selling Proposition (USP) of product offered
+9
Breadth and Depth of Product Offerings
+11
Focus on Product Innovation
+12
Product Differentiation and Impact on Customer Value
+10
Product Features and Functionality
+13
Variants of products and services as per different applications
+5
Total R&D spend & its % for this particular product & services
+14
Expandability of product and service across different applications
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SELLIGENT Presence in
Mobile Engagement Solutions
The company has presence in North America, Europe, the Middle East and Africa, and APAC. Its focus on partnerships and collaborations is moderate compared with other leading players in the market. In March 2017, Selligent (Belgium) partnered with Ocado Retail (UK) to provide efficient customer engagement through omnichannel communication across mobile devices, social networking, and e-mails. This partnership will enable Ocado Retail to develop its personalized shopper program using customers’ online behavior.
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