Product Differentiation and Impact on Customer Value
+10
Product Features and Functionality
+13
Variants of products and services as per different applications
+6
Unique Selling Proposition (USP) of product offered
+14
Expandability of product and service across different applications
+5
Total R&D spend & its % for this particular product & services
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MARKETO Presence in
Mobile Engagement Solutions
The company mainly operates in the US, Japan, Ireland, Europe, the Middle East and Africa, Australia, Israel, the UK, France, and Germany. It focuses on partnerships and acquisitions in this market. For instance, in July 2017, Lennox International (US) partnered with Marketo (US) to leverage the latter’s mobile engagement platform to build relationships with customers.
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Company Size :
Enterprise
SME
Startup
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