Expandability of product and service across different applications
+13
Variants of products and services as per different applications
+9
Breadth and Depth of Product Offerings
+11
Focus on Product Innovation
+12
Product Differentiation and Impact on Customer Value
+10
Product Features and Functionality
+5
Total R&D spend & its % for this particular product & services
+6
Unique Selling Proposition (USP) of product offered
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APPBOY Presence in
Mobile Engagement Solutions
The company has wide geographic presence in North America, Europe, and APAC. It focuses on partnerships to sustain its competitive position in the market. For instance, in December 2015, Appboy partnered with mParticle (US) to provide personalized, relevant messages and brand experiences to each customer and continuously optimize the experiences, and support ROI and deepening brand loyalty. The company has a moderate distribution network in the Middle East and Africa.
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Company Size :
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