Osram Licht Pricing & Demo

OSRAM Licht AG was founded in 1906 and is headquartered in Munich, Germany. As of September 2018, the company employed around 27,400 people worldwide. The company has two subsidiaries, namely, OSRAM Opto Semiconductors GmbH (Germany) that designs and manufactures opto-semiconductor products and Osram Sylvania, Inc. (US), which produces and markets a wide variety of lighting products for business, homes, and vehicles. The company offers fully integrated lighting solutions to cater to the growing demand for networked and intelligent lighting. The company’s main market is North America and it sells its products under two brand names Sylvania and Osram.

OSRAM is continuously increasing its focus on the fast-growing market for smart lighting and LED components. By reorganizing its business segments and eliminating underperforming businesses, the company seeks to target business-to-business (B2B) and semiconductor markets where there is scope to earn higher profits. The company focuses on transforming itself into a high-tech company to target smart visible and invisible lighting technologies for visualization, sensing, and treatment applications. With the acquisition of BAG electronics (a Trilux subsidiary) in March 2018, the company aims to strengthen its portfolio of Digital Systems (DS) business and expand its distribution channels in Germany and Asia.

The on-going integration of IoT in various lighting applications could create ample opportunities for the company, which, in turn, could positively impact its profitability. Also, the company could enhance its focus on organic growth strategies, such as product development and launches, to compete with major players— Signify, Legrand, and GE—in the connected lighting ecosystem.