Variants of products and services as per different applications
+9
Breadth and Depth of Product Offerings
+12
Focus on Product Innovation
+8
Expandability of product and service across different applications
+7
Unique Selling Proposition (USP) of product offered
+10
Product Differentiation and Impact on Customer Value
+11
Product Features and Functionality
+9
Total R&D spend & its % for this particular product & services
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IER SAS Presence in
Interactive Kiosk
IER focuses on strategies such as partnerships, collaborations, and contracts to strengthen its business and to expand the geographic reach. For instance, in March 2017, IER signed a partnership agreement with French subsidiary of the German software house Kratzer Automation to market and integrate the “cadis†transportation management solutions (TMS) offered by Kratzer Automation for fleets. The company also signed a partnership agreement Detego, a UK-based developer of retail software, in January 2017 to support retailers in improving stock transparency as part of their omni-channel strategy.
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