Variants of products and services as per different applications
+13
Breadth and Depth of Product Offerings
+10
Target audience and positioning of product & services
+9
Total R&D spend & its % for this particular product & services
+5
Focus on Product Innovation
+6
Product Branding
+14
Product Features and Functionality
+8
Expandability of product and service across different applications
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AMAZON Presence in
Intelligent Virtual Assistant Solutions
Amazon focuses on organic growth strategy to maintain its leadership in the virtual assistant market. It has offered innovative products such as Echo, Echo dot, and Amazon Tap. The company has been rated high pertaining to effectiveness of growth strategy. It has strong distribution network worldwide, which helps the company expand its customer base. The company has been rated medium regarding geographic footprint.
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