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SYNOPSYS
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Sunnyvale, California, US
2018
$1BN to $5BN
Enterprise
100
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68 Buyers Negotiating
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Strengths
+8
Target audience and positioning of product & services
+5
Variants of products and services as per different applications
+7
Unique Selling Proposition (USP) of product offered
+6
Total R&D spend & its % for this particular product & services
+14
Product Branding
+13
Product Differentiation and Impact on Customer Value
+11
Breadth and Depth of Product Offerings
+12
Focus on Product Innovation
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