Target audience and positioning of product & services
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Expandability of product and service across different applications
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Breadth and Depth of Product Offerings
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Focus on Product Innovation
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Product Branding
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Product Features and Functionality
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Variants of products and services as per different applications
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DEERE & COMPANY Presence in
Farm Management Software
Deere & Company is a prominent player in the agricultural business. The company’s main strategy is focused on meeting the needs of growing, more affluent, and more urbanized population. Deere is aiming for global preeminence in agricultural equipment solutions. The company is intensifying the focus on leading in innovation and being distinctive in product quality. The company is also focusing on achieving technology and analytics leadership and providing best in class integrated solutions. Deere & Company extends globally with a focus on six key areas—the US and Canada, Europe, Brazil, Russia, India, and China. It is in these areas where at least 75% of the world’s future growth is expected. The company launches products regularly. For instance, in February 2017, the company launched John Deere Connect Mobile Application to help growers monitor spraying and planting equipment in real time. The company is also focused on collaborations with the industry players. For instance, in October 2015, Deere & Company formed a joint venture with Data into Knowledge (DN2K) (US), called SageInsights, to provide cloud software programs, agricultural solutions, and consulting services to farmers or growers for efficient and prompt decision-making. These joint ventures would help the company to provide innovative and improved performance solutions in the farm management software.
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