LAMAR ADVERTISING COMPANY Pricing & Demo

Lamar Advertising Company is one of the leading players in the digital out of home market. The company’s main aim is to be the leading provider of outdoor advertising services in the markets it serves. Until now, the company has undergone several strategic and financial alternatives. The company’s strategic priorities include partnerships and contracts with various companies. For instance, in June 2017, Lamar Advertising Company and Paramount Pictures (US), a global entertainment company, have unveiled a dynamic, technology-led digital out of home (DOOH) advertising campaign to promote their film “Transformers: The Last Knight”. Using its digital billboard network in conjunction with vehicle recognition technology, the company delivers personalized, contextually relevant messages based on the make and model of the upcoming car. Moreover, in January 2017, Lamar Advertising Company announced its transit advertising contract with the Greater Cleveland Regional Transit Authority (RTA) (US) for a five-year term. The agreement allows local, regional, and national brands to reach consumers through a variety of transit advertising displays managed by Lamar Advertising Company. The company primarily focuses on small to mid-size markets, where it can attain a strong share in each of the markets. The company operates in the US, Puerto Rico, and Canada.