A digital isolator is a mixed-signal IC that filters unwanted high or low frequency from input signals. These isolators are primarily used for safety purposes and for avoiding ground loops in circuits. They prevent damages caused to equipment by voltage surges and neutralize the circuits when different ground potential is detected.

Visionary leaders are the leading market players in terms of product portfolio, geographic reach, innovative technologies, and adoption of growth strategies. The SWIR market is moderately dominated by the players covering a major share of the market. These players have a broad product portfolio that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and well-established brand equity.

Companies under this quadrant are well-established vendors with strong business strategies such as industry coverage, inorganic growth, geographic reach, and technology innovation. However, they have a weaker product portfolio than the innovators in this matrix. They generally focus on a specific type of technology related to the product considered in this market.

Innovators demonstrate substantial product innovation compared to their competitors. They have a highly focused product portfolio. However, they do not have very strong growth strategies for their overall business. The rugged display market moderately depends on innovators as high capital investment is required for manufacturing and developing new technology-based display devices and it is not easy for new players to enter this market. The market is mature and is dominated majorly by visionary leaders, which are also the major innovators in the market.

Emerging companies offer niche services and are focusing on acquiring a position in the market. Their business strategies are weaker compared with the established vendors in the market. These players might be new entrants or are looking to expand their offerings in the market and require more time to gain significant traction in the market.