Broadcasting refers to the distribution of information to end users in the form of audio-video content by using electronic mass communication medium. The mass communication mediums used for sharing information are known as broadcasting equipment; the equipment includes commercial radios, closed-circuit TVs, public radios, televisions, amateur televisions, and amateur radios. "

Visionary leaders are the leading market players in terms of product portfolio, geographic reach, innovative technologies, and adoption of growth strategies. The SWIR market is moderately dominated by the players covering a major share of the market. These players have a broad product portfolio that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and well-established brand equity.

Several companies in the broadcast equipment market are largely dependent on their competitive R&D activities. These companies are known as dynamic differentiators and are classified under tier 2 and tier 3 companies, which have presence in various regions worldwide.

The players involved in the development and innovation of new products in the broadcast equipment market have been included in this quadrant. There is a high demand for broadcast equipment worldwide; therefore, new players can make an impact on the broadcast equipment market by launching new products.

As the market poses a moderate threat to new entrants in establishing their footprint, there are several players that are providing broadcast equipment to diverse clientele groups worldwide.