MICROSOFT CORPORATION in Augmented Reality Solutions

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MICROSOFT Hololens
Redmond, USA
1975
Enterprise
76 Likes
63 Buyers Negotiating

Summary

The company has come up with a hardware device known as Microsoft Hololens. It is a head-mounted display, which would be beneficial in applications such as consumer, medical, and education and training. Microsoft Corporation developed an upgraded version of Windows 10 operating system, and Microsoft HoloLens, which is an advanced holographic computing device. This device offers 3D virtual hologram experience to the users. This device is likely to create a new approach in computing, communication, and the entertainment world.

Microsoft intends to expand its offerings through partnerships and acquisitions. It opened the Windows Holographic platform for its hardware partners. The platform depicts its growth intentions in the AR market. This would unlock more business opportunities to the hardware partners and also enhance VR experiences using the Windows Holographic platform. HoloLens, a mixed reality device, has been a benchmark in the markets of holography computing, and AR and VR.

Discussions

Strengths
  • +14
    Variants of products and services as per different applications
  • +7
    Total R&D spend & its % for this particular product & services
  • +11
    Breadth and Depth of Product Offerings
  • +14
    Focus on Product Innovation
  • +12
    Product Differentiation and Impact on Customer Value
  • +13
    Product Features and Functionality
  • +6
    Expandability of product and service across different applications
  • +5
    Unique Selling Proposition (USP) of product offered
nostrength
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