BASF has been included as a market leader in the "Personal Care Ingredients 360 quadrant” by MarketsandMarkets.

MarketsandMarkets has recognized BASF as a market leader company in the "Personal Care Ingredients 360 quadrant". BASF is a pioneering global leader in personal care ingredients and reflects its dedication to innovation, sustainability, and customer-centricity. With a focus on R&D, a broad range of premium ingredient offerings, and a global footprint, BASF continues to influence the personal care sector. By offering cutting-edge solutions that adapt to the changing demands of the personal care industry, BASF stays at the forefront of the market as consumer preferences change due to its commitment to sustainability and technical innovation.

The Personal Care Ingredients Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for Personal Care Ingredients. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and emerging trends shaping the industry. MarketsandMarkets 360 Quadrants evaluated over 100 Personal Care Ingredients companies of which the top 20 Personal Care Ingredients companies were categorized and recognized as the quadrant leaders. The 360 Quadrant effectively maps the companies based on factors such as revenue, geographic presence, growth strategies, investments, channels of demand, and sales strategies that were considered for the market presence of the Personal Care Ingredients quadrant.

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According to the 360 quadrants for Personal Care Ingredients Companies by MarketsandMarkets, BASF was recognized as an emerging company in the "Top 20 Personal Care Ingredients Companies, Worldwide 2023". BASF is a European multinational chemical company. The company’s portfolio consists of six segments namely: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care, and Agricultural Solutions. The company’s Nutrition and Care Segment comprises of Care Chemicals, Nutrition, and Health Care businesses. The Care Chemicals business provides solutions to customers in personal care, home care & institutional cleaning, and industrial formulation segments. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, and UV filters.

The company’s Emuage technology is a system that delivers customized cosmetics to users. It allows the users to create their own individualized personal care products by simply choosing capsules, placing them into the machine, and receiving the final product, for example for hair, sun, or skin care.

360Quadrants Scoring Methodology

360 Quadrants employs a comprehensive and transparent scoring methodology to evaluate companies. It identifies relevant evaluation criteria, collects, and validates data from multiple sources, and employs an algorithm that considers parameter weights to generate scores. Normalization ensures fair comparisons, and the aggregated scores categorize solutions into quadrants such as Market Leaders, Contenders, Innovators, and Emerging Companies. This unbiased approach equips users with accurate information, empowering them to make well-informed decisions and select solutions that best suit their needs and objectives.

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