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BECTON DICKINSON & CO
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Strengths
+7
Antibodies
+7
Manufacturing excellence for high quality
+10
Primary Antibodies
+10
Brand name contributing to revenue
+9
Brand Recognition
+8
Mouse
+9
Rabbit
+8
Reagents
+14
Solutions and Buffers
+5
Stains and Dyes
+12
Primary Antibody
+11
Secondary Antibodies
+12
Customized Antibodies
+14
Reagent
+8
End user adoption
+10
Other organism
+6
Other Reagents
+13
Secondary Antibody
+8
Breadth and Depth of Product Offerings
+6
R&D expenditure
Cautions
-5
Product launches in last 5 years
-9
Focus on Product Innovation
-11
Product Branding
-10
Product Quality and Reliability
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