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NOVARTIS AG
NOVARTIS AG Pricing & Demo
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NOVARTIS AG
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Basel, Switzerland
1996
$10BN to $50BN
Enterprise
78
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84 Buyers Negotiating
Product Overview
No Summary And Details
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Discussions
Strengths
+11
Product Branding
+10
Unique and Compelling Differentiating Factor
+6
Anticholinergic
+13
Capsule
+12
Tablet
+10
Anticholinergics
+8
Branded Drug
+9
COMT-Inhibitors
+6
Levodopa/cardbidopa therapy
+11
Others
+9
Product Differentiation and Impact on Customer Value
+5
COMT-Inhibitor
+13
Dopamine Receptor Agonist
+12
Levodopa cardbidopa therapy
+14
MAO-Inhibitor
+7
Other
+5
Patch
+14
Solution
+7
Dopamine Receptor Agonists
+9
Generic Drug
Cautions
-8
MAO-Inhibitors
-7
Breadth and Depth of Product Offerings
-8
Focus on Product Innovation
-6
Product Features and Functionality
-7
R&D Expenditure
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