Product Differentiation and Impact on Customer Value
+7
R&D Expenditure
+6
Product Features and Functionality
+8
Focus on Product Innovation
+5
COMT-Inhibitor
+13
Dopamine Receptor Agonist
+12
Levodopa cardbidopa therapy
+14
MAO-Inhibitor
+5
Patch
+14
Solution
+10
Anticholinergics
Cautions
-9
COMT-Inhibitors
-7
Dopamine Receptor Agonists
-6
Levodopa/cardbidopa therapy
-8
MAO-Inhibitors
-7
Breadth and Depth of Product Offerings
LUNDBECK Presence in
Parkinson's Disease Treatment
H.Lundbeck adopts inorganic growth strategies to sustain its leadership in the Parkinson’s disease treatment market. In 2014, the company acquired Chelsea Therapeutics to strengthen its position in the US. With this acquisition, the company added NORTHERA to its product portfolio.
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