NGS refers to non-Sanger-based high-throughput sequencing technologies. With the use of NGS technology, genomic material such as DNA strands can be sequenced simultaneously, yielding substantially more throughput; minimizing the need for fragment-cloning methods that are often used in Sanger sequencing of genomes. Sample preparation is an important step in the overall NGS workflow, which involves steps such as library preparation and target enrichment in order to prepare the libraries of samples to be sequenced. There is some grey area in the market size estimation for library preparation and target enrichment kits segment as many companies also offer them in combination. ______________________ 1. Micromarkets are segments and subsegments of the NGS sample preparation market included in the report. 2. Core competencies of the companies are captured in terms of their key developments and the key strategies adopted by them to maintain their market positions.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.