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Microbial Identification Products
BECTON DICKINSON & CO
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Discussions
Strengths
+8
Instruments
+7
Consumables
+13
Proteomic Methods
+14
Diagnostic Applications
+11
Phenotypic Methods
+10
Product Branding
+11
Product Innovations
+6
Automated Microbial Identification Systems
+8
Mass Spectrometers
+9
Services
+12
Genotypic Methods
+14
Reagents and Kits
+9
Environmental Applications
+5
Other consumables
+12
Breadth and Depth of Product Offerings
+13
Focus on Product Innovation
+13
Plates and Media
+14
Identification Services
+13
Other Instruments
+11
Product Features and Functionality
Cautions
-5
Food Testing
-14
Product Differentiation and Impact on Customer Value
-6
Beverage Testing
-7
PCR
-7
Cosmetics and Personal Care Products Testing
-9
High-Power Microscopes
-8
Pharmaceutical Applications
-10
Microarrays
-11
Polystainers
-12
Flow Cytometers
-5
Culture Collection Services
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