The company focuses on expansion to increase its geographical presence and consumer base. In June 2018, Canon Middle East (CME) expanded its regional presence by establishing direct operations in the Kingdom of Saudi Arabia (KSA). The company also focuses on strategic acquisitions to gain a competitive edge in the market. For instance, in 2016, Canon, Inc. (Japan) acquired Toshiba Medical Systems Corporation (Japan), which enabled Canon to enter the medical equipment maintenance services market