Koninklijke Philips N.V. is a leading manufacturer CT scanner systems. The company offers a range of CT scanner systems for diagnostic imaging, veterinary, and research applications. The company’s key strengths are a strong geographic presence, technologically diverse product portfolio covering the major end-users, and robust research and development capabilities. However, product recalls of some of its CT scanner systems could adversely affect its growth in the global CT scanner market. For instance, in April 2015, the U.S. FDA initiated class 2 device recall of its two CT scanner systems, namely, Brilliance CT and iCT systems.