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NOVARTIS AG
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NOVARTIS AG
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Basel, Switzerland
1996
$10BN to $50BN
Enterprise
86
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80 Buyers Negotiating
Product Overview
No Summary And Details
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Discussions
Strengths
+6
CDx development services
+14
Narrow
+5
CDx Products
+13
Wide
+9
New Indications targeted in the last 3 years
+13
Research and Development Spending
+10
Focus on building core competency
+11
Technology focused on Cdx products
+8
0 to 5
+9
Oncology
+10
Other indications
+6
1 to 3
+8
Above 6
+5
None
+6
Conferences/ tradeshows
+8
Marketing collaborations
+9
Others (if any)
+7
Research studies sponsorships/product mentions
+10
Breadth and Depth of Product Offerings
+12
Focus on Product Innovation
Cautions
-13
Product Branding
-7
High
-6
Medium
-10
10 to 15
-11
16 and above
-9
6 to 10
-6
0 to 10 hours
-7
11 to 24 hours
-8
1 to 3 days
-9
More than 3 days
-11
Product Features and Functionality
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