Product Differentiation and Impact on Customer Value
-10
Product Features and Functionality
-10
Disposable
-7
Pediatric cardiac surgery
-11
Focus on Product Innovation
BECTON DICKINSON & CO Presence in
Cardiac Surgery Instruments
Becton, Dickinson and Company has a strong geographic presence in 190 countries and generates significant revenue from emerging nations. The company focuses on delivering innovative solutions, while making appropriate R&D investment. To increase its revenue growth, the company focuses on their core products, services, and solutions that deliver greater benefits to patients and healthcare workers. Moreover, the company invested USD 828 million, USD 632 million, and USD 550 million in R&D in 2016, 2015, and 2014 respectively. The acquisition of CareFusion Corporation and Surgical Site Solutions, Inc. (U.S.) helped the company strengthen its surgical instruments product offerings and enhance its market presence.
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