A chronic wound are those wound types that fails to heal within a duration of four weeks and without no sign of improvement within eight weeks. Advanced wound care products are majorly used for the treatment of such wounds. Advanced wound care includes treatment for advanced wounds such chronic ulcers, diabetic foot, burns, traumatic wounds, and surgical wounds. There are various advanced products available in this market, which makes the treatment of these wounds simpler. The products include moist wound dressings, therapy devices, and active wound care products to treat chronic wounds. Advanced wound care products are used $hospitals and clinics, home care settings and other end users."

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.