Rapid testing of food is analyzing the food sample by means of advanced technologies, which can provide faster qualitative and quantitative test results than those of traditional methods. Due to the limitations of traditional culture-based methods in terms of their turnaround time, rapid test technologies for food safety testing have been developed.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators are the players in the subject market which have a strong focus on innovation, and invest strongly in their R&D endeavors. These players hold subject market specific technology developments and have launched new services & products in the recent past.

The rapid test market also includes some emerging players, who either recently included the subject market-related services in their portfolios, have a limited service portfolio catering to the subject market, or are comparatively smaller in operations. In terms of geographical reach as well, they have a limited footprint. Apart from that, at present, their operational & financial strength is comparatively limited.